Animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any other way.

PUMA Bans Fur and Exotic Skins

Written by PETA | April 16, 2012

Following discussions with PETA, PUMA—one of the world’s largest designers and developers of sports footwear, apparel, and accessories—has pledged never to use animal fur, wool that comes from mulesed (i.e., mutilated) Australian sheep, or exotic-animal skins. How appropriate that a company named after one of nature’s most beautiful animals would help protect so many others!


Photo: Nick Saglimbeni for SlickForceStudio|Hair and makeup: Glenn Nutley for Celestine Agency|Body art: Nelly Rechhia for Aim Artists

For help in making animal-friendly choices, check out PETA’s cruelty-free shopping guide.

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  • Rosa says:

    YES! I will support Puma by wearing and buying their product! :D :D :D

  • Dan says:

    Good idea re the thank you email C, I’m gonna do that too now. x

  • Maria Machado says:

    This is a huge step, I hope others follow. There is still a long way to go, but we are on our way. I am using Puma from now on!

  • Maria Wiklund says:

    “The purpose of life is not to be happy. It is to be useful, to be honorable, to be compassionate, to have it make some difference that you have lived and lived well.” ~Ralph Waldo Emerson Thank you PUMA!

  • Viktoryia says:

    AWESOME! And I’ve just got a new pair of PUMA snickers! That’s the brand I’ll continue using! Consumers are the ones to decide what manufactures are going to use for their products. We’ve got the power, and we MUST USE IT to protect animals! Chose “pain-free” clothing!

  • Katriona says:

    Ahhh that is good, BUT, I’d like to see them not use leather as well. But it’s something. From London England.

  • C says:

    Cool. I sent them a thank you email and will be sure to keep them in mind when I shop.

  • annie says:

    Fantastic news. Let’s hope others follow their example. I will now support Puma.

  • brynn says:

    What about leather and suede? Are they going to discontinue using that?

  • Eileen says:

    IM A PUMA’S FAN. WHY WOULD YOU WANNA MAKE SOME OTHER LIVING THING SUFFER, WHILE HAVING SO MANY OTHER TECHNOLOGIES TO CREATE THINGS.

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