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‘Sheep’ to J.Crew: Hear Us, Don’t Shear Us

Written by Michelle Kretzer | July 11, 2014

Sheep are up in hooves over the way they’re being abused by shearers. And today, one of them asked leading wool retailer J.Crew to stop profiting from their suffering and drop cruel wool.

The costumed sheep and a throng of PETA supporters gathered outside J.Crew’s flagship store on New York City’s Fifth Avenue and screened footage from our video exposé of the wool industry in the U.S. as well as in Australia, which supplies 90 percent of the world’s merino wool.

Sheep at J.Crew Wool Protest

The exposé shows that workers violently punched scared sheep in the face, stomped and stood on their heads and necks, and beat and jabbed them in the face with electric clippers and a hammer. Some of the animals died from the abuse. One worker twisted a sheep’s neck and then kicked the dying animal head-first down a chute, later admitting, “I get angry.”

J.Crew previously banned fur following a PETA campaign. As a leading seller of merino wool, it has the responsibility and the ability to set a standard for the industry by ditching wool, too.

What You Can Do

Write to J.Crew and ask the company to stop selling wool.

Commenting is closed.
  • Ruby says:

    update from my Sept. 4th posting. I emailed jcrew about them using angora in their cambridge sweaters. I never received a response from jcrew. this morning I checked & the cambridge sweaters no longer list angora, instead it list wool. I still won’t purchase from jcrew after reading this article. Thank You Peta for all you do for the animals!

  • Ruby says:

    this morning I noticed that on the jcrew online site that once again jcrew is using angora in their Cambridge sweater so I closed my jcrew account.

  • heidi says:

    why does action take so long to stop this…it is exposed now stop it.if men go to the moon why cannot this be stopped now?????????????????????????????????

  • Lola Coots says:

    When God made us stewards of all the earth, that DID NOT include the kind of abuse inflicted on these animals who are the liveli hood of their abusers. I grew upon a farm andthere is no need for such behavior and cruelty. Stop it!

  • Athy says:

    Having watched the horrifying video of sheep shearing in Australia and the US I wrote a poem. Watching the video was what really brought it home for me and I felt absolutely distraught at the idea that I am and have been contributing towards the mistreatment and misery of so many animals. Ignorance is not an excuse and the choices we make are ultimately what actually matter, contrary to what many of us would like to convince ourselves.

    Titled: The Screaming of the Lambs

    Easier and more comfortable to remain in the dark,
    Pretending there’s no cruelty,
    Unimaginable pain and suffering,
    And that I’m not taking part

    Sheep violently punched in the head,
    Cut with shears, broken legs,
    Gaping wounds stitched up,
    Without an anesthetic,
    Raped and mutilated,
    While we continue, as if completely apathetic,
    To chose wool over cotton, linen or synthetic.

  • Free dUCKs says:

    these people are so right, i can’t even GET it. i don’t why they don’t let the creatuREs free right now And Let them live happy surrounded by beautiful flowers with lots of grass. then they will release all the PErfect bees and now we get the beautiful Tulips And flowers. yay!

  • Stacie smith says:

    I don’t understand why abuse would even be happening. These people should feel like these animals are their livelihood and therefore treat them with the utmost respect. If one sheep dies thats less wool to sell. I am confused by the evil that humans inflict on animals and well eachother. When will we wake up.

  • ana rujillo says:


    After having watched the video about the Australian sheep abuse I was deeply disturbed and sad for these innocent animals. I would like to know if any legal actions on behalf of PETA has been done to stop these crimes and if these people and companies have been punished for this.

    Thank you!

  • Jasmaree says:

    ve seen some really nasty shearers in my time and there are the odd ones that will hurt the sheep just because of the the fact that they are mean but alot of the time when the shearer does hurt the sheep it is because the sheep are too full which makes them heavier and kick more. The farmers know that the sheep should be empty but they send them in full anyway. I have seen so many farmers do this. There is a real lack of communication between the contractor,shearers and farmer.

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