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Committed: A Rabble Rouser’s Memoir

Written by PETA | February 21, 2007

I’ve talked before about my friend Dan Mathews, PETA’s fancypants VP, who spends his life jetting around the world getting celebs on board with our campaigns, disrupting fashion shows, and sometimes ending up in the slammer. Every time Dan gets home from a trip, he has another amazing story to tell.

One of Dan’s best qualities is that no matter how serious the issue is that he’s working on, he never lets it get him down. He always finds a way to have fun and make our campaigns accessible to everyone. Dan once told me that the way he’s been able to keep working at his crazy pace for so many years is that his first thought when he wakes up every morning is not about work or politics or animal rights or anything like that—it’s “How can I have fun today?” That’s some pretty solid advice for anyone, and something I should probably try and remember next time I throw my alarm clock across the room at 6:30 a.m. (I’m not quite the morning person Dan Mathews is).

Anyway, the reason for this whole love fest is that Dan just finished writing his first book, Committed: A Rabble Rouser’s Memoir. The book isn’t out until April, but the buzz is already starting, as the crazy stories in it are starting to get leaked. I just saw this one about Chrissie Hynde getting arrested for protesting The Gap right after the company offered her $100,000 to use one of her songs in a commercial and Pam Anderson shooting this ad … while she was six months pregnant:Pammy.JPG

Don’t think she looks six months pregnant? During the shoot, Pam told Dan, “Don’t worry. Nowadays, they can airbrush out a baby as easily as a birthmark.” Priceless. The book is out April 17, and I’m actually really looking forward to it. If you’re interested, you can pre-order that bad boy here.

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