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Cease-and-Desist Letter Sent to Beyonce

Written by Michelle Kretzer | March 5, 2013

It could almost be a story out of The Onion, but it’s completely true. Shoemaker PMK designed a pair of sneakers for Beyoncé, called “King Beys,” made of calf hair and crocodile, anaconda, stingray, and ostrich skins. The company started marketing the shoes on its website, and, incredibly, told consumers that “[n]o animals were beaten, harmed, or killed” for the shoes. I think the five different species of animals who were most certainly beaten, harmed, and killed for the shoes would beg to differ.

In response, PETA’s legal counsel has sent a cease-and-desist letter to Andre Scott, the CEO of PMK, demanding that the company immediately stop issuing false and misleading statements to customers or face legal action.

If Scott and other executives are in doubt, PETA invited them to watch our video exposé “Cold-Blooded Horrors,” narrated by Joaquin Phoenix, which shows how many of the exotic animals they used are beaten, stabbed, and flayed alive.

PMK isn’t exactly known for being a by-the-book company. On January 23, Ohio’s attorney general filed a lawsuit against it and Scott for violating customer protection laws. The suit alleges that consumers paid for but did not receive products nor did they receive refunds from the company. PMK also received an “F” rating from the Better Business Bureau.

We’re giving PMK an “F,” too—for “false,” “fraudulent,” and “facing a lawsuit.”

Commenting is closed.
  • Jen says:

    Good, that video told me everything I need to know about her. She basically has no mind of her own and makes no decisions of her own. I don’t care how famous I am or how incredible my contract is, I would respond for myself if confronted! She is pathetic!

  • jeanie says:

    Shoemaker PMK lies through his teeth.He dosnt care about where or how the animal skins he uses were killed.All he thinks about is PROFIT. and as for Beyoncé i cant believe that she has not herd of how animal skin and fur is got.The agony that those animals suffer just to be made into clothing ect.Are some people so indifferent to the suffering animals are put through? SKIN AND FUR should be left on THE ANIMALS THEY BELONG TO…..NOT on People who have more MONEY THAN SENCE!!!!! These people that wear it Should be the ones Standing up and being counted…They can change other peoples perception of what is right!!! Just hope they realise what animals go through.But im not holding my breath!!!

  • jennifer savino says:


  • Rob says:

    Beyonce has the IQ of a rock.

  • Suzanne says: