‘You Can Live Without Those Ribs—I Can’t.’ New Billboard Campaign

People might not always listen to us when we ask them to go vegan. But what if the animals themselves asked?

That thought prompted PETA’s latest billboard blitz:

The ads will run in New York City, Los Angeles, and Chicago. Hopefully, when drivers are confronted by these pleading animals, they’ll start to think of them as individuals, not entrées.

Let animals do the asking for you by sharing these images on social media.