Ninth Annual Contest Offers Voters a Chance to Win a Prize Pack Filled With Goodies From Last Year's Winners
For Immediate Release:
December 4, 2014
Tasgola Bruner 202-483-7382
Los Angeles – What do drugstore bargain cosmetics company wet n wild, men’s grooming line Every Man Jack, and Technicolor makeup brand Sugarpill Cosmetics have in common?
They—along with scores of other businesses, musicians, athletes, and others—are all making the world a better place for animals and battling it out for a Libby Award from peta2, PETA’s youth division. Now in its ninth year, the Libby Awards (“Libby” for “liberation,” as in animal liberation) includes a record 26 categories, including Best Cruelty-Free Cosmetics Company, Best Vegan Hair Product, Best Vegan “Dude” Product, Best Vegan Bath and Body Product, and Best Vegan Cosmetics Product.
Visitors to peta2.com can vote for their favorites to help peta2 decide whom it should choose as Libby Award winners and can enter for a chance to win a giant Libby prize pack filled with goodies—including a cookbook, grooming products, vegan treats, and more—from last year’s winners.
Perennial favorites Urban Decay and Too Faced Cosmetics are up against the budget-friendly and always on-trend wet n wild for the Best Cruelty-Free Cosmetics Company award. Every Man Jack may win Best Vegan “Dude” Product for its effective and cruelty-free Sandalwood Deodorant, and Sugarpill Cosmetics is up for the Best Vegan Cosmetics Product award, thanks to its bright pink—and fur-free—makeup brush set.
“Today’s young people want their favorite brands to care about animals as much as they do,” says PETA Director of Youth Outreach and Campaigns Marta Holmberg. “All of peta2’s Libby nominees are winners because they’re meeting the giant demand for food, fashion, and products that are on trend and kind to animals.”
Voting ends on December 12 at 12 p.m. ET. Libby Award winners will be chosen by peta2—whose motto reads, “Animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any other way”—based on several factors, including vote count, and will be announced on December 16. See the full contest details here.