PETA U.K. Prank Points Out That Drinking the Milk of Another Species Is Nasty
For Immediate Release:
November 22, 2016
Sophia Charchuk 202-483-7382
London – A focus group for “Barker’s Farmhouse Milk” starts off on a positive note, with praise for the creamy white beverage—but once the taste-testers are told that they’re drinking “dog’s milk,” the atmosphere curdles, and one woman cries out in dismay, “Would you ever drink that madness?”
The new prank video (available here) comes courtesy of PETA U.K. and asks, “Dog’s milk, cat’s milk, rat’s milk, cow’s milk—what’s the difference?”
“Humans are the only species on the planet that drinks another animal’s milk, and cow’s milk is no more natural for us than dog’s milk,” says PETA Executive Vice President Tracy Reiman. “PETA’s point is that when it comes to drinking milk past breastfeeding age, plant-based is best.”
PETA U.K.—whose motto reads, in part, that “animals are not ours to abuse in any way”—teamed up with top London creative agency Don’t Panic for the new campaign, which used soy milk in its production. Plant-based milks made from soy, coconut, almonds, oats, hemp, and more contain none of the artery-clogging animal fat and cholesterol of cow’s milk, which also often contains traces of pus and bacteria from cows’ infected udders. In addition, plant-based milks spare cows a lifetime of being forcibly impregnated until their bodies give out and they’re slaughtered for cheap meat.
For more information, please visit PETA.org.