The Vamps’ James McVey Says ‘Chicks Love a Vegetarian’ In New peta2 Ad

Lead Guitarist Gets Amped Up to Promote Meat-Free Meals

For Immediate Release:
October 7, 2016

Moira Colley 202-483-7382

Los AngelesJames McVey, the lead guitarist for The Vamps, has shown that he’s as compassionate as he is talented by starring in a new campaign for peta2, PETA’s youth division, to promote healthy and humane meat-free meals. In the ad, McVey proclaims that “Chicks Love a Vegetarian” and goes on to stress that choosing plant-based fare is an important and easy way to reduce animal suffering, saying, “There are tons of ways that we can all help animals, and I think number one should be keeping them off our plate.”

In an exclusive video interview with peta2, McVey points out that smart, sensitive chickens don’t belong in recipes any more than puppies do: “Chickens are intelligent animals, just like dogs and cats. … [T]hey’re not animals that should be used for nuggets or drumsticks.”

In addition to sparing many animals every year immense suffering on factory farms and on the decks of fishing boats, going vegetarian also lowers a person’s risk of suffering from heart disease, cancer, and obesity—and drastically reduces one’s carbon footprint.

McVey, who previously starred in a peta2 campaign promoting adoption of homeless animals, joins a growing list of celebrities—including Hayes Grier, Corey Fogelmanis, Fifth Harmony, Noah Cyrus, and many more—who’ve teamed up with peta2, whose motto reads, in part, that “animals are not ours to eat.”

For more information, please visit

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind