Sweet Deal for LeBron’s Students: Vegan Ice Cream From PETA

Dairy-Free Treats and Almond and Soy Beverages Would Help Keep Vegan and Lactose-Intolerant Kids off the Bench at Lunchtime

For Immediate Release:
August 3, 2018

Moira Colley 202-483-7382

Akron, Ohio

This morning, PETA sent LeBron James a letter congratulating him on the launch of his I Promise school—and to help celebrate, PETA is offering a back-to-school shipment of vegan ice cream for all students, plus almond and soy beverages.

PETA—whose motto reads, in part, that “animals are not ours to eat or abuse in any other way”—notes that dairy-free treats are a healthy choice for everyone, especially those who might be lactose intolerant, as 70 percent of African-Americans are. They also spare cows suffering on dairy farms, where their calves are stolen from them so that their milk can be consumed by humans.

“As many NBA players know, vegan meals are a triple threat when it comes to recovery, endurance, and reducing one’s risk of developing numerous diseases,” says PETA Senior Vice President Lisa Lange. “PETA is eager to give I Promise’s students a sweet start to the school year that’s both healthy and kind to mother cows and their calves.”

For more information, please visit PETA.org.

PETA’s letter to LeBron James follows.

Dear LeBron,

We’re thrilled to hear about the terrific school you’ve opened for at-risk children in Akron, Ohio, and we want to assist! We’d love to sweeten the deal for the first day back to school by donating vegan ice cream to all I Promise students and offering almond and soy beverages to encourage them to pick and roll with a healthy diet, ensuring that dairy-free, animal-friendly, pro-environment, and lactose-intolerant individuals aren’t left on the bench.

As many of your fellow NBA players know, vegan food is a triple threat. It’s the best way to recover from injuries, prolong your game, and turn over the risk of developing heart disease, diabetes, cancer, and many other problematic and even potentially terminal ailments.

You and I Promise give these kids an alley-oop: the opportunity to learn and grow in a safe and inspirational environment. Encouraging them to double down on healthy vegan food would go hand in hand with setting them on the path to success.

You’ve set a tremendous example here, not only for others who have the opportunity to give back but also for schools in general. We hope others follow in your giant footsteps and pivot to an all-around healthy lifestyle that’s accessible to everyone.

Yours sincerely,

Lisa Lange

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