For Immediate Release:
September 28, 2022
Nicole Meyer 202-483-7382
Berkeley, Calif. – On Friday, costumed “cows” will dump wheelbarrows of manure and plant a sign in the middle of it reading, “Starbucks’ Vegan Upcharge Stinks!” outside the home of the company’s chief sustainability officer, Michael Kobori, to make the point that the dairy industry is a top producer of the greenhouse gases that contribute to the climate catastrophe. The action is the latest in PETA’s campaign calling on Starbucks to stop charging customers extra for vegan milks, which prevent day-old calves from being torn away from their mothers and—as Starbucks already agrees—are better for the planet.
When: Friday, September 30, 5:30 p.m.
Where: Near the intersection of Halkin Lane and Alamo Avenue, Berkeley
“If Michael Kobori really cares about sustainability, he’ll steer Starbucks away from milking customers who choose vegan options that leave mother cows and their calves in peace and slash carbon emissions,” says PETA Executive Vice President Tracy Reiman. “PETA is urging Starbucks to make a compassionate, environmentally positive impact by finally dumping the vegan upcharge.”
PETA—whose motto reads, in part, that “animals are not ours to eat or abuse in any other way”—opposes speciesism, a human-supremacist worldview.