Simons Bans Fur After PETA Appeal

Company Nabs Bunny-Shaped Vegan Chocolates in Thanks for Compassionate Move

For Immediate Release:
August 3, 2020

Moira Colley 202-483-7382

Québec City – Following communications with PETA—and after pressure from more than 65,000 of its supporters—Simons has confirmed that it is phasing out fur from its inventory and expects to be fur-free by the fall. In thanks, PETA sent the company a box of delicious bunny-shaped vegan chocolates.

“Kudos to Simons for acting to help stop the barbaric killing of animals for their fur,” says PETA Executive Vice President Tracy Reiman. “Kind shoppers can do their part by opting for cozy PETA-approved vegan clothing that no animal suffered and died for.”

PETA shared numerous video investigations of the global fur industry with Simons, revealing that animals on fur farms spend their entire lives confined to cramped, filthy wire cages. Fur farmers use the cheapest killing methods available, including neck-breaking, suffocation, poisoning, and genital electrocution. Animals are sometimes still alive and struggling when workers hang them up by their legs or tails to skin them.

Simons joins hundreds of top designers and retailers—including Macy’s, Burberry, Gucci, Versace, and Michael Kors—in banning fur.

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, which is a human-supremacist worldview. For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind