‘Rabbits,’ ‘Fox,’ and ‘Raccoon’ Will Ride the Subway in Fur-Free Holiday Shopping Appeal

PETA Pals to Promote Cruelty-Free Clothing From Herald Square to Soho

For Immediate Release:
December 14, 2016

Sophia Charchuk 202-483-7382

New YorkWhat:    It’s Christmastime in the city—and a fleet of PETA mascots, including two “rabbits,” a “fox,” and a “raccoon,” will hit the streets and the subway on Thursday to encourage holiday shoppers to keep fur off their shopping lists. The costumed crusaders—along with human helpers wielding anti-fur signs and leaflets—will start in Herald Square at noon and then take the R train to Prince Street.

When:    Thursday, December 15 (The protesters will meet in Herald Square at 12 noon sharp and descend into the subway promptly at 12:15 p.m., arriving in Soho around 12:30 p.m.)

Where:    34th StreetHerald Square Station, at the intersection of W. 34th Street and Sixth Avenue, New York

Prince Street Station, at the intersection of Prince Street and Broadway, New York

“PETA’s mascot pals will remind shoppers from Macy’s to Bloomingdale’s that every fur coat, collar, or cuff costs sensitive animals their lives,” says PETA Associate Director Ashley Byrne. “Caring people can offer animals a little comfort and joy this holiday season by refusing to buy or wear fur.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—notes that most animals used for fur spend their entire lives confined to cramped, filthy wire cages until they are bludgeoned, poisoned, electrocuted, or even skinned alive. That’s part of why a growing number of top designers and retailers—including Stella McCartney, Calvin Klein, Vivienne Westwood, Giorgio Armani, H&M, Topshop, Zara, Urban Outfitters, Gap Inc., J.Crew, and many more—are all fur-free.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind