Pups to Look for Love at ‘Poochella’ Adoption Event, Hosted by PETA

Multishelter Adopt-a-Thon Will Feature Free Food, Live Music, and Canine Camaraderie at the Riverside Bea Arthur Dog Park

For Immediate Release:
May 12, 2017

David Perle 202-483-7382

Norfolk, Va. – PETA, along with five other Hampton Roads–area animal shelters, is hosting Poochella—a tail-wagging adoption festival—at its Bea Arthur Dog Park next Saturday. There will be free vegan burgers and hot dogs donated by Tofurky for the human attendees, vendors including My Vegan Sweet Tooth and Fruitive, live music by Virginia Beach–based cover band Van Morrison Said, and dozens of loving pups eager to find families.

Where:    The Bea Arthur Dog Park at PETA’s Sam Simon Center, 501 Front St., Norfolk

When:    Saturday, May 20, 11 a.m.–2 p.m.

Shelters participating in the regional event—which PETA will be live-tweeting via @PETA—include Chesapeake Animal Services, the Chesapeake Humane Society, the Norfolk Animal Care and Adoption Center, Norfolk SPCA, and Virginia Beach SPCA.

“Poochella will be a fun and festive way for Hampton Roads families to meet some of the wonderful homeless dogs in our region who are in desperate need of adoption,” says PETA Senior Vice President Daphna Nachminovitch. “There’s no better way to meet the next love of your life and welcome a sweet, grateful pup into your family.”

Every year, animal shelters across the U.S. are forced to euthanize millions of adoptable cats and dogs for lack of suitable homes. Countless other animals are abandoned to fend for themselves outdoors. PETA—whose motto reads, in part, that “animals are not ours to abuse in any way”—encourages all guardians to have their companion animals spayed and neutered and never to buy them from breeders or pet stores, which only exacerbate the homeless-animal overpopulation crisis.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind