PETA’s First-Ever Augmented Reality Project Launches at JHU

From Brain Mutilation Experiments on Owls to Muscular Dystrophy Tests on Dogs, Group Reveals the Tax Dollars Propping Up Laboratory Suffering

For Immediate Release:
February 15, 2022

Amanda Hays 202-483-7382

Baltimore – “The buck stops here.” PETA has just launched a free augmented reality (AR) tool that pulls back the curtain on the cold, hard taxpayer cash that funds the government’s cruel and wasteful animal experiments. Users can scan real dollar bills with their phones, prompting an AR version of the greenback to appear on their screen along with an animated animal and damning information about experiments.

PETA’s “owl” mascot will be debuting the project on the Johns Hopkins University (JHU) campus this week, offering passersby a $1 bill to try out the AR tool on it with their phones.

When:    Thursday, February 17, 12 noon

Where:    Keyser Quad, JHU, 3400 N. Charles St., Baltimore

The experiments exposed include the following.

“Many people don’t know that their hard-earned tax dollars are enabling twisted animal experimenters who have pseudo-science agendas and hearts of coal,” says PETA Senior Vice President Kathy Guillermo. “As U.S. global dominance in science wanes, PETA is pressing for the adoption of its Research Modernization Deal, which outlines a plan to stop the waste of tax money on cruel animal experiments and instead inject funds into superior, human-relevant research methods.”

PETA’s free augmented reality tool is available at

PETA—whose motto reads, in part, that “animals are not ours to experiment on”—opposes speciesism, a human-supremacist worldview. For more information on the group’s newsgathering and reporting, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind