PETA Pro-Tofu Billboard Offers Food for Thought in Pandemic

Group Celebrates Clean, Versatile Food That Doesn’t Come From a ‘Wet’ Market or a Slaughterhouse

For Immediate Release:
December 15, 2020

Megan Wiltsie 202-483-7382

Ann Arbor, Mich. – To reach passersby in one of the top vegan-friendly cities in the U.S.—including holiday travelers who may be heading into town despite the rising number of COVID-19 cases—PETA has placed a billboard near downtown restaurants, encouraging people to help prevent future pandemics by choosing vegan foods like tofu for the holidays and year-round.

To help Ann Arbor’s most vulnerable residents weather the cold, PETA is also donating care packages of warm beanies and toasty gloves—all free of wool or other materials stolen from animals—and protective “Tofu Never Caused a Pandemic” face masks to the Shelter Association–Ann Arbor.

“While diseases thrive on filthy factory farms and in slaughterhouses, tofu never caused a pandemic,” says PETA President Ingrid Newkirk. “PETA will help people switch to delicious and versatile vegan foods for the holidays with free recipes, tips, mentors, and more.”

Not only is tofu cheaper than meat, it is also packed with protein, contains zero cholesterol, and can reduce one’s risk of suffering from heart disease, diabetes, cancer, and numerous other life-threatening health issues. COVID-19 is believed to have originated in a Chinese live-animal market, where live and dead animals are sold for food. Influenza viruses have originated in pigs and chickens—but never in vegan foods like tofu.

PETA has a holiday recipe guide along with a variety of delicious tofu-based recipes—such as General Tso’s Tofu and Buffalo Tofu-Scramble Breakfast Tacos—on its website. The group also offers a vegan starter kit filled with more recipes and tips.

PETA—whose motto reads, in part, that “animals are not ours to eat” and which opposes speciesism, a human-supremacist worldview—also plans to run similar ads in Charleston, South Carolina; Savannah, Georgia; Chicago; New York City; and Honolulu as part of a nationwide campaign. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

PETA’s billboard is located in the 300 block of W. Huron St.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind