PETA Attacks Slaughterhouse Openings With Full-Page Ad Appeal to San Diego Consumers

Americans Must Start Eating As if Everyone's Life Depends on It, Because It Does: Meat Comes From Filthy Factory Farms Rife With Disease

For Immediate Release:
May 8, 2020

Nicole Meyer 202-483-7382

San Diego – As San Diego prepares for a limited reopening today, PETA will urge everyone to help stop future pandemics by running an ad in this Sunday’s edition of The San Diego Union-Tribune proclaiming, “It’s Time to Stop Killing Animals for Food.”

The ad is part of a nationwide blitz running in major newspapers across the country and comes in response to President Trump’s order for slaughterhouses to remain open or reopen, causing millions of animals to be killed, and even as workers suffer from COVID-19. It makes the point that U.S. factory farms and slaughterhouses are as filthy as China’s “wet markets,” their floors covered with blood, urine, feces, and offal—and that a meat shortage doesn’t mean a food shortage, because no one needs to eat meat. Consuming it is linked to heart disease, cancer, strokes, high blood pressure, diabetes, and obesity. The ad urges, “Eat As if Everyone’s Life Depends on It, Because It Does.”

“So many people feel powerless in the face of this health crisis, but everyone still has control over what, or who, is on their plates,” says PETA President Ingrid Newkirk. “PETA stands ready with free starter kits, free vegan mentor services, and free tips to help people stay healthy and try to prevent the next pandemic.”

The novel coronavirus originated in a Chinese wet market where live and dead animals were sold for human consumption, swine flu began on a U.S. factory farm, and other influenza viruses have been traced to chickens. The Centers for Disease Control and Prevention warns that approximately 75% of recently emerged infectious diseases affecting humans originated in other animals.

PETA—whose motto reads, in part, that “animals are not ours to eat” and which opposes speciesism, a human-supremacist worldview—is also running similar ads in this Sunday’s editions of the Los Angeles Times, The New York Times, and The Seattle Times. They have already run in The Washington Post and The Hill, and one will appear in the Washington Examiner next week.

Resources on PETA’s website include vegan starter kits, its one-on-one Vegan Mentor Program, and a list of vegan-friendly restaurant chains, many of which are still offering takeout during the pandemic. For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind