PETA Ad Slams American Kennel Club as the ‘KKK for Dogs’ for New Breed Listings

Plan to Add Two New Breeds a Death Sentence for Homeless Dogs, Says Group

For Immediate Release:
January 6, 2016

David Perle 202-483-7382

Raleigh, N.C. – Following news that the American Kennel Club (AKC)—a dog registry that accepts only “purebreds”—will add two new dog breeds to its roster, PETA is negotiating with local advertisers to place an edgy ad showing a Ku Klux Klan member attending an AKC meeting because both share an interest in preserving certain pure bloodlines.

In the 30-second spot, a Klan member walks into an AKC meeting and is told that he’s in the wrong place. After he gets the meeting’s speaker to concede that the AKC believes in the “sanctity of pure bloodlines” and a “master race”—or “master pedigree”—he declares, “I think I’m gonna fit right in here,” and takes a seat. The ad concludes with the message “All dogs are created equal. Fight breedism.”

“America is a melting pot, and that goes for dogs as well as humans. So showing contempt for ‘inferior’ bloodlines means that millions of lovable dogs will be left to die for lack of homes every year, thanks to the American Kennel Club’s belief in pureblood supremacy,” says PETA Senior Director Colleen O’Brien. “PETA is urging kind people to take a stand for dogs everywhere by always adopting and never buying from breeders or pet stores.”

As noted by PETA, whose motto reads, in part, that “animals are not ours to abuse in any way,” the AKC discriminates against mixed-breed dogs, promotes dog breeding, and encourages people to buy purebreds while animal shelters overflow with mixed-breed dogs who desperately need homes. Every year, more than 6 million animals are left at shelters, and roughly half of them must be euthanized because of a lack of good homes. The AKC and anyone who supports breeding or buying animals share responsibility for these deaths.

PETA sterilized almost 12,000 dogs and cats last year alone to help stem the overpopulation crisis. “An ounce of prevention is worth a pound of cure,” says PETA Senior Vice President Daphna Nachminovitch, “but the AKC is working against resolving this crisis.”

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind