Media Statement: Hell Pizza Skinned Rabbits Billboard

For Immediate Release:
April 16, 2014

Hell Pizza may be in trouble for more than the skinned rabbits rotting on its unappetizing billboard, because contrary to its claims, there is nothing “ethical” about how the rabbits were slaughtered. Were the once-lively little animals who were ground into pizza toppings shot, strangled or snared? Were they gassed, or did they have their spines pulled away from their necks? Those are the common ways in which rabbits are killed by people who sell their skins for gloves and collars—and now, if anyone other than the village bully is buying, to go on pizza. As for the name, “Hell” sounds about right, because it’s what the rabbits likely experienced before they were made part of this tacky PR stunt.

Domino’s Pizza in Israel just made positive worldwide news when it started offering a vegan cheese pizza, and numerous pizza chains across the U.S. now offer vegan cheese and other vegan toppings, including zpizza, Mellow Mushroom, Two Boots, PizzaRev, Blaze Pizza, and Live Basil Pizza, just to name a few. Nation’s Restaurant News recently confirmed that adding vegetarian and vegan options is a top way to improve business, and to stay in the game, pizzerias need a slice of this rapidly expanding vegan market—not to turn new customers off with a tacky marketing gimmick.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind