‘I Want You to Change’: Pro-Vegan PETA Billboard Rises Next to Sub Shop

For Immediate Release:
December 29, 2020

Nicole Meyer 202-483-7382

Dallas – Ahead of the new year, PETA has placed an ad right next to a meat-heavy Jersey Mike’s Subs store encouraging people to see animals as individuals and resolve to leave them off their plates.

“Sensitive, gentle cows are unique individuals who value their lives and don’t deserve to be killed for a fleeting taste of flesh,” says PETA Executive Vice President Tracy Reiman. “PETA is urging people to opt for delicious vegan lunch meats and other fare that no animals had to suffer and die for.”

Cows in the meat industry are often confined to cramped, filthy feedlots without protection from the elements. Calves are castrated and branded without pain relief. At the slaughterhouse, workers shoot cows in the head with a captive-bolt gun, hang them up by one leg, and cut their throat—often while they’re still conscious and able to feel pain.

Each person who goes vegan saves the lives of nearly 200 animals every year and helps prevent future pandemics, as SARS, swine flu, bird flu, and COVID-19 all originated from raising and killing animals for food.

The billboard is located at 14060 Dallas Pkwy.

PETA—whose motto reads, in part, that “animals are not ours to eat” and which opposes speciesism, a human-supremacist worldview—offers a free vegan starter kit, a guide to vegan meat options, and recipes for vegan Philly cheesesteak and vegan Reuben sandwiches.

For more information, please visit PETA.org or follow the group on TwitterFacebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind