Hometown Girl Alicia Silverstone’s ‘Go Vegan’ Billboards Go Up

For Immediate Release:
December 29, 2020

Megan Wiltsie 202-483-7382

San Francisco – PETA wants the Bay Area to turn over a vegan leaf for 2021—so the group has hit four restaurant-heavy neighborhoods with new billboards starring hometown girl Alicia Silverstone and her son, Bear, in a New Year’s Eve–themed tribute to the nearly 30-year-old iconic PETA photo starring Paul and Linda McCartney.

The new campaign stresses kindness because, as Bear tells his famous mom in an exclusive video interview with PETA, “The best lesson that you’ve taught me is to be kind.”

“Perhaps the most important New Year’s resolution of all is to be kind to animals, your own body, and the planet by going vegan,” says PETA President Ingrid Newkirk. “As we battle a pandemic that began in a meat market, let’s try to prevent future ones by respecting animals enough to leave them off our plates.”

Each person who goes vegan saves nearly 200 animals every year; reduces their risk of suffering from heart disease, diabetes, obesity, and cancer; and helps prevent future pandemics. SARS, swine flu, bird flu, and COVID-19 all stemmed from confining and killing animals for food.

Silverstone and Bear are part of a long list of celebrities—including Natalie Portman, Joaquin Phoenix, and Cam Newton—who’ve teamed up with PETA or its affiliates to encourage people to stop eating animals.

PETA—whose motto reads, in part, that “animals are not ours to eat” and which opposes speciesism, a human-supremacist worldview—offers a free vegan starter kit (available here) full of recipes, tips, and more. For more information, please visit PETA.org or follow the group on TwitterFacebook, or Instagram.

PETA’s billboards appear in the following locations:

  • 1419 Polk St., near The Little Chihuahua, Crustacean Restaurant, Bamboo Restaurant, Victor’s Pizzeria & Italian Restaurant, Village Cafe, and Darbar Restaurant
  • 699 Third St., near Alchemist Bar & Lounge, Woodbury, Yummy Home Plate, Saison, District San Francisco, and Taco Bell
  • 3237 Divisadero St., near Cultivar, Viva Goa Indian Cuisine, and Marina Meats butcher shop
  • 4228 Geary Blvd., near KFC, Kowloon Tong Dessert Cafe, Cafe Coco, Five Happiness Restaurant, and Tawan’s Thai Food

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind