Club-Wielding ‘Cavepeople’ to Descend on Smithsonian: ‘Meat-Eating Belongs in the Stone Age!’

PETA Launches New History-Themed Ads Outside Popular Museum

For Immediate Release:
August 12, 2014

Alexis Sadoti 202-483-7382

Washington – Wielding clubs and draped in vegan furs, a group of “cavepeople” from PETA will gather outside the Smithsonian National Museum of Natural History on Wednesday to distribute delicious free samples of Beyond Meat vegan chicken salad to passersby and kick off PETA’s new ad campaign on D.C. bus shelters. The ads, which just went up on bus shelters outside the Smithsonian, mimic cave paintings of hunts and proclaim, “Eating Meat Should Be Ancient History. Go Vegan.”

When:   Wednesday, August 13, noon

Where:  North side of the intersection of 10th Street and Constitution Avenue N.W., Washington

“Families flock to the Smithsonian to get a glimpse of the past—which is exactly where killing and eating animals belongs,” says PETA President Ingrid E. Newkirk. “PETA’s new ads encourage museum visitors to make history themselves by choosing today’s most popular food choice, and that means eating vegan.”

PETA, whose motto reads, in part, that “animals are not ours to eat,” wants people to remember that in addition to sparing 100 animals every year immense suffering on factory farms, in slaughterhouses, and on the decks of fishing boats, going vegan lowers your risk of heart disease, diabetes, strokes, and cancer. Going vegan also reduces your carbon footprint, as the meat industry is a major source of the greenhouse gasses that contribute to climate change.

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For Media: Contact PETA's
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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind