‘I, Chicken’ Virtual Reality Experience to Cause Flap at Arizona State University

Simpsons Co-Creator's Project Will Give Students a Bird's-Eye View

For Immediate Release:
February 5, 2015

Sophia Charchuk 202-483-7382

Tempe, Ariz – What do chickens see, hear, and feel before they wind up in Arizona State University dining halls? That’s what peta2—PETA’s youth division, whose motto reads, in part, that “animals are not ours to eat”—will show students on Friday, when it brings the high-tech “I, Chicken” virtual reality (VR) experience to campus, hosted by student group VegAware.

Where:           Hayden Lawn, Arizona State University, Tempe

When:             Friday, February 6, 10 a.m.–1 p.m.

“I, Chicken” was made possible by a grant from The Simpsons co-creator and noted philanthropist Sam Simon. The project uses cutting-edge wireless VR goggles, motion-capture cameras, and a powerful computer to immerse participants in a world where they can flap their wings, communicate with other chickens, take dust baths, and engage in other natural chicken behavior. But as participants soon learn, life for the 26 million chickens who are slaughtered for food every day in the U.S. is no walk in the park.

Previous stops on the “I, Chicken” tour include Princeton University, where one student shared a powerful response to the experience. “It’s so hard to empathize with animals when we interact so little with our food,” she said. “This is probably one of the more effective ways of getting information out to people who … would be likely to want to be vegetarian if they had just one experience where they were interacting in an empathetic way with animals.” Smith College students agreed. “It impacted me a lot to see the world from the perspective of a chicken,” one said. “This made me feel kind of sad .… Life is just not very good for the chickens.” Another said, “It was really shocking and kind of horrifying.”

For more information, please visit peta2.com or click here.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind