‘Bulls’ to Hit Auto Show to Protest GM’s Leather Seats

PETA Exposé Reveals Cows Burned on the Face, Electroshocked, and Beaten for General Motors' Leather Processor

For Immediate Release:
January 26, 2017

Sophia Charchuk 202-483-7382

PhiladelphiaWhat:    Two life-size inflatable bulls will lead a spirited PETA protest against General Motors (GM) at the Philadelphia Auto Show on Friday. With signs proclaiming, “Branded, Beaten, and Slaughtered,” the protesters will share a recent PETA video exposé that showed that cows were branded on the face with no pain relief, electroshocked, and beaten on cattle ranches that supply GM’s leather processor.

When:    Friday, January 27, 10:30 a.m.

Where:    In front of the auto show’s entrance, 1101 Arch St., Philadelphia, PA 19107

“Every leather car interior means the torment and death of a gentle cow,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on General Motors and all automotive companies to embrace cost-effective, eco-friendly, and humane vegan leather seats and steering wheels.”

PETA—whose motto reads, in part, that “animals are not ours to abuse in any way”—notes that an eyewitness reported that cows suffered from open, bloody wounds and sometimes trampled one another in panic when forced to go through tight chutes. At slaughterhouses, their throats were slit and their skin was cut off.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind