Bryanna Holly and Sal Stowers Stun in PETA’s ‘Free People’ Vegan Lookbook

Models and Social Media Queens Showcase Retailer's Animal-Friendly Fashion

For Immediate Release:
July 31, 2017

Contact:
Moira Colley 202-483-7382

Venice, Calif. – In response to the rising demand for chic, ethical fashion, PETA and Free People have collaborated on a summer fashion lookbook starring Playboy model Bryana Holly, Days of Our Lives actor and America’s Next Top Model winner Sal Stowers, and model Michelle Weinhofen. From vegan leather strappy sandals and jackets to rayon slips and straw boater hats, the lookbook celebrates Free People’s signature boho style—and PETA captured the whimsical shoot in an exclusive behind-the-scenes video.

“People want to look good and feel good,” says Holly. “Part of feeling good is knowing your fashion has been responsibly sourced and ethically made. We need [people] to be smart in protecting the planet and all its inhabitants. I hope this project helps young women realize that we can live by our unique fashion sense and our values.”

PETA notes that cows destined to be killed for leather endure the same kinds of abuse as those in the meat industry, including dehorning, castration, and branding, all without painkillers. Leather, suede, and fur all have a massive carbon footprint, and the United Nations considers animal agriculture to be a top contributor “to the most serious environmental problems, at every scale from local to global.”

The group joins a long list of models and celebrities—including Joanna Krupa, Amina Blue, Nicole Williams, Pamela Anderson, Marisa Miller, Shanna Moakler, Alicia Machado, and others—who’ve teamed up with PETA (whose motto reads, in part, that “animals are not ours to wear”) to promote kindness to animals.

For more information, please visit PETA.org/FreePeople.

For Media: Contact PETA's
Media Response Team.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind