Billboard Will Remind Consumers: A Pork Chop Stops a Beating Heart

Baby Animals Killed for Food Also Want to Live, Says 'Jesus People for Animals'

For Immediate Release:
December 9, 2016

Brooke Rossi 202-483-7382

Columbus, Ohio – As Gov. John Kasich considers signing the “heartbeat” bill, which would ban abortions as soon as a fetal heartbeat can be detected—typically at 6 weeks—Jesus People for Animals, PETA’s Christian outreach division, is negotiating with Columbus-area outdoor advertisers to display a billboard that should give everyone food for thought. It shows the graph of a heartbeat monitor flatlining just below a picture of a piglet with the caption “A Pork Chop Stops a Beating Heart. Go Vegan.” Most animals killed for food are only weeks or months old.

“The Bible tells us that ‘the fate of humans and the fate of animals is the same; as one dies, so dies the other,'” says Colleen O’Brien, spokesperson for Jesus People for Animals. “We can all be merciful, show compassion, and prevent suffering whenever we can, including at mealtimes.”

In today’s industrialized meat and dairy industries, piglets’ tails are amputated and their testicles are cut off, often without painkillers. Chickens’ and turkeys’ throats are cut when they’re barely 2 months old, often while they’re still conscious. Fish are cut open while they’re still alive, and calves are torn away from their mothers within hours or days of birth, which traumatizes both of them. The majority of animals killed for human consumption never see their first birthday.

Animals raised and killed for food aren’t the only ones who suffer. The Academy of Nutrition and Dietetics found that vegetarians have lower rates of obesity, heart disease, diabetes, and cancer than meat-eaters do. Meat, eggs, and dairy foods contain no fiber and are loaded with artery-clogging animal fat and cholesterol.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind