Discover Who You Really Are: Watch PETA and RZA’s Cutting-Edge Ad

Ask yourself: How are humans different from other animals in any important way? We all feel joy, hunger, thirst, love, fear, and pain—don’t we? And don’t we all deserve to live free from suffering and exploitation?

For the past 38 years, PETA has revolutionized the way people think about animals. Today, we’re backed by a global army of kind individuals who know a singular truth: The revolution depends on our definition of ourselves.

To kick off 2018, PETA joined forces with talented rapper/actor/producer/director/entrepreneur RZA to share what is arguably the most important message of our time. His message? How we view ourselves is everything.

Until every cage and tank is empty, every chain is broken, and every animal is treated with respect, we must never be silent.

Are you ready to join the revolution?

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind