When a man comes of age, he inherits a great deal: responsibility, respect, and … the family jewels! In this new ad from PETA, a groom is presented with the family heirloom to end all family heirlooms. Watch the video now!

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Eating vegan bolsters strong sexual performance—something that every groom wants on his wedding night.

For many men who have trouble delivering the goods, there’s a good chance that a meat-based diet is to blame since cholesterol—which is found only in animal products—blocks blood flow to all a man’s organs, not just his heart. And let’s face it: Nobody thinks that an increased risk for obesity, diabetes, and cancer is sexy, either. Men can rise to the occasion by reducing those risks with a vegan diet.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind