Campaign Updates: Animals Dismembered, Decapitated in Hong Kong Experiments
Pigs and sheep are being dismembered and decapitated in deadly experiments conducted by Hong Kong Technology Venture Company Limited (HKTV)—the parent company of HKTVmall, one of Hong Kong’s most popular online shopping platforms. The company has mutilated animals in dozens of experiments since 2022, hoping to develop technology that can steal animals’ organs and purportedly use them as spare parts for human transplantation.
PETA and PETA Asia are urging HKTV to ban these cruel, Frankenstein-like experiments on animals. Please join our call:
PETA Brings Plea to HKTV Boardroom with Protest and Shareholder Question
June 02, 2026
A PETA supporter attended HKTV’s shareholder meeting and submitted a question to leadership on behalf of PETA urging HKTV to ban the funding of its cruel tests on animals, since the company admits they are speculative and offer “no assurance” of future clinical benefits to humans.
“Public backlash has been loud and clear. Tens of thousands of supporters from PETA entities have urged HKTV to end these tests, and at least three companies—cosmetics giant Lush Asia Limited, companion animal health product company Pawfect Reborn, and nutritional product company Fitasty—have issued public statements cutting ties with HKTVmall over this issue…
Viable non-animal research methods exist for studying and improving human health in limb transplantation, organ preservation, and tissue regeneration. Given the grave ethical and financial costs, speculative benefits, reputational damage, and available alternatives, will HKTV commit to immediately ending these cruel tests on animals in its Life Science Project?”
Outside the meeting, a supporter dressed as HKTV’s CEO held a “decapitated animal head,” a giant “syringe,” and a blood-stained “knife,” greeting attendees with a sign reading, “HKTV: We Cut Prices, We Cut Animals. Every Order Funds More Animal Decapitation Tests.”
PETA Purchases Stock in Bid to Save Pigs, Sheep From Mutilation
May 23, 2026
PETA purchased stock in HKTV to gain access to the company’s annual meeting and directly challenge the company’s leadership through a shareholder question urging a ban on all cruel and useless decapitation and dismemberment experiments on animals.
Companies Cut Ties Over Animal Decapitation Experiments Exposed by PETA and PETA Asia
April 21, 2026
PETA and PETA Asia’s campaigns have sparked public outrage against HKTV’s decapitation and dismemberment experiments on animals. Additionally, at least three companies—cosmetics giant Lush Asia Limited, companion animal health product company Pawfect Reborn, and nutritional product company Fitasty—have issued public statements cutting ties with HKTVmall over this issue.
“Bloody” Pigs and Sheep Visit HKTVmall’s Headquarters
April 10, 2026
PETA’s animal defenders wearing “bloody” coveralls and massive sheep and pig masks turned HKTVmall headquarters into a crime scene, calling out its parent company for dismembering and decapitating animals in dozens of curiosity-driven experiments that HKTV itself says offer “no assurance” of human benefits.
PETA Entities Push to End Deadly Decapitation Experiments on Animals
April 01, 2026
After PETA and PETA Asia learned that HKTV pays experimenters to cut off animals’ limbs and heads in dozens of deadly, curiosity-driven experiments, PETA Asia sent the company’s leadership a letter urging them to immediately stop the cruel tests. Meanwhile, PETA launched an online petition urging the company to fall in line with international standards by adopting compassionate, ethical practices and banning these cruel experiments on animals.
