Most people wouldn’t expect PETA activists to visit the local fishing hole or hang out in front of tackle shops at fishing tournaments, but activists who care about fish have taken to the water with their sights on dads who are teaching their kids to abuse animals.
PETA’s pro-fish leaflet reminds fishers and their families that fish feel pain and fear when they are impaled in the mouth and ripped from their underwater homes and that they deserve to be treated with kindness, just like all animals.
PETA aims to help kids see in no uncertain terms the violent truth behind their fathers’ outdoor pastime before they become desensitized to the suffering of animals.
The leaflet’s message to children? “Imagine that a man dangles a piece of candy in front of you. As you grab the candy, a huge metal hook stabs through your hand and you’re ripped off the ground. You fight to get away, but it doesn’t do any good. That would be an awful trick to play on someone, wouldn’t it?”