First of all, Happy Easter from everyone at PETA! Now, as a little food for thought for the Easter holidays, here’s the transcript of the 2007 Easter Message by the Slovenian President (and my new personal hero) Dr. Janez Drnovsek. President Bush, I really hope you’re paying attention: “The Easter Holidays are near. Let’s spend … Read more »
In 2000, I was still busy trying to figure out how “electronic mail” worked, and PETA, for all its marketing brilliance, was still just kind of feeling its way in terms of having an Internet presence. But we did hit on a campaign that ended up having a real life of its own on the … Read more »
Total winner, this one. With Easter coming up, a lot of people have eggs on the brain, especially in Thiruvananthapuram, Kerala, where, according to RXPG News, “Christians across the state consume eggs lavishly after the Sunday Easter mass.” Before I go on, I do want to take the opportunity to write that one more time, … Read more »
Burger King has announced a series of animal welfare improvements that put it right at the forefront of the fast-food industry in terms of holding its suppliers accountable for the way they treat their animals. As of today, the company will be requiring 2 percent of its eggs to come from hens who are not … Read more »
The last time I heard about The Diner, it was in the bottom of a ravine in Europe somewhere, Spain, I think. My friend Sean, who was driving it all over Europe, apparently hadn’t worked out that when you’re towing a giant RV full of Jesus and other famous vegetarians throughout history, you need to … Read more »
Not sure how many of you will care, but I thought I’d share some cool geeky news that I’m pretty excited about. Have you noticed how I’ve been hyperlinking the word vegetarian a bit lately? Well, our resident search guru Joel Bartlett has been at me to do it because it helps with “Search Engine … Read more »
Did you hear about the Georgia truck driver who won half of the $390 million lottery jackpot yesterday? I’m not ashamed to admit that I had a couple of tickets myself, but seeing how I’m still slaving away over my computer, you’re correct in assuming that I’m not the one splitting it with him. There’s … Read more »
When I walked by my boss Ingrid’s office this morning and heard “My Heroes Have Always Been Cowboys” blaring, I knew something fishy was going on . . . Well, toss your cowboy hat in the air, crank up “On The Road Again” and holler yee haw! Willie Nelson (Yes, THE Willie Nelson) and his … Read more »
If you get that subject line, then you’re old enough to remember Marky Mark and the Funky Bunch. I’m not ashamed to admit it, I used to kick it to Good Vibrations back in the nine one. And like the rest of the civilized world, I’ve followed Mark Wahlberg’s career over the years. Basketball Diaries, … Read more »
For all the good he’s done for the environment—which, to be fair, is an awful lot—Al’s leaving out a huge piece of the puzzle by ignoring the fact that the devastation caused by the meat industry is among the worst environmental disasters ever to happen to the world. As we told him in our letter, … Read more »
If you’ve never been implicated in a preposterous conspiracy theory, I can highly recommend the experience. It’s a roller-coaster ride of emotions from shocked to flattered to downright amused. This is especially true when the person responsible for the conspiracy theory is a high-ranking government official, as we discovered last week when we were tipped … Read more »
Do you really need a letter from PETA and an official ban from your school administration to figure out what’s wrong with throwing live chickens onto a basketball court during a game? In the case of the moronic Kansas State fans who did exactly that during a game against rivals KU, the answer, of course, … Read more »
This is an old video we made a while back to talk about why PETA has occasionally resorted to some more colorful tactics like naked protests to get our point across. It must have been put together in the early days of Internet video, when people had the attention span to get all the way … Read more »
Her name is Casey Redd, and she just sent in the latest brilliant addition to our Burberry campaign materials. PETA’s Art Department does a fantastic job, but this may very well be my favorite anti-fur ad ever. Here’s 10-year-old Casey with the ad she made:
I’ve been at PETA long enough to know that there are a whole lot of different ways to make a naked ad, and I’m always impressed with the way our Art Department manages to capture the particular style of the celebrity who’s posing for the ad without losing sight of the message. Over the years, … Read more »
