Wool | PETA

A group of sheep protesting with a sign that says "sheep can't fight for sheep's rights" and "live vegan" in the lower righthand corner

‘Sheep Can’t Fight for Sheep’s Rights’: PETA’s Incendiary New Campaign Targets Fashion Schools and Consumers

The future of fashion is animal-free. Here’s what PETA is doing to get the message across in time for New York Fashion Week.

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UGG Drops Humane-Washing Claims After PETA Sends Cease and Desist

PETA sent UGG a cease-and-desist letter over misleading claims the retailer has made about the treatment of animals used for wool and down.

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PETA UK Cashmere protest next to goat with pink and orange background

What the Cashmere Industry Does to Goats Will Make Your Hair Stand on End

After learning what the cashmere industry does to gentle goats, you’ll be tearing your own hair out in frustration. London Fashion Week crowds got a front row seat to see for themselves.

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woman spins through fall scene to celebrate 'pumpkin spice latte season' in PETA video

Pumpkin Spice Latte Season Is Hiding Something Rotten

A cheeky video from PETA reveals how to make the most of pumpkin spice latte season.

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2023 NYFW: PETA Protesters Confront Coach and Michael Kors to Demand Cruelty-Free Clothing

During 2023 New York Fashion Week, PETA confronted Coach and Michael Kors with sensational, unforgettable demonstrations.

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moncler fur-free after pressure from activists, peta entities

5 of the Top Animal Exploiters PETA Has Shut Down

Why isn’t PETA shut down? We wish we were—as it would mean that we had met our goal and that animals are no longer being exploited for human desires.

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8 Celebs Watched What the Wool Industry Does to Animals—Here’s How It Went

Watching celebrities react to undercover footage from the wool industry may have you taking a second look at clothing labels.

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Cow and sheep on either side of orange question mark with colorful botanical background

Think You Know Everything About Vegan Fashion? Take Our Quiz to Find Out!

You won’t look at a pair of gloves the same way again after you take this quiz. Can you get more than three questions correct?

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Passionate About the Planet? Then Don’t Miss This New PETA Ad for Earth Day

A fan of Earth Day but stuck on how to contribute? PETA’s witty ad ending with “or put a cork in it” will have you laughing and learning how to help the planet.

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Woman: © iStock.com/Livingpix | Globe: © iStock.com/titoOnz

There’s Something Rotten at Red River Farm—Will You Dare to Sing Along?

Harry Potter actor and vegan Jessie Cave and a group of singing “animals” put on a show you’re not likely to forget.

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NY Fashion Week PETA sheep dress promoting wool-free designs with image of sheep on green grass

A PETA ‘Sheep’ Baaantering With Faaashionistas? Find Out Why

Curious why a Schiaparelli-esque “sheep” popped up at New York Fashion Week? PETA’s got the answer, plus other reasons to go wool-free.

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Victory! Deckers Footwear Brands Drop Alpaca Fleece After Hearing From PETA

After learning about our alpaca investigation, Deckers footwear brands—including UGG, Sanuk, and Teva—have banned alpaca fleece!

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little kid wearing vegan winter wear out in the snow

It’s Easy to Shop Vegan on Black Friday—PETA Kids Tells You How

Shop ’til you drop and make your kids’ closets a winter wonderland this Black Friday with PETA Kids’ guide.

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Anti-Wool Spot to Haunt Viewers During ‘Walking Dead’ Finale

PETA is calling on everyone to think for themselves, not be a zombie, and shun wool in favor of soft, cozy vegan options that leave sheep in peace.

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noize window display featuring illustrations of animals used for clothing

Personal Care & Fashion

A Message to Montréal From NOIZE and PETA: Have Compassion in Fashion

Fashion brand NOIZE has teamed up with PETA for a new display in Montréal’s Eaton Centre. Together, we’re calling on shoppers to choose compassionate fashion.

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Category: Wool