8 Celebs Watched What the Wool Industry Does to Animals—Here’s How It Went

Watching celebrities react to undercover footage from the wool industry may have you taking a second look at clothing labels.

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Think You Know Everything About Vegan Fashion? Take Our Quiz to Find Out!

You won’t look at a pair of gloves the same way again after you take this quiz. Can you get more than three questions correct?

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Passionate About the Planet? Then Don’t Miss This New PETA Ad for Earth Day

A fan of Earth Day but stuck on how to contribute? PETA’s witty ad ending with “or put a cork in it” will have you laughing and learning how to help the planet.

Take Action Woman: © iStock.com/Livingpix | Globe: © iStock.com/titoOnz

There’s Something Rotten at Red River Farm—Will You Dare to Sing Along?

Harry Potter actor and vegan Jessie Cave and a group of singing “animals” put on a show you’re not likely to forget.

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A PETA ‘Sheep’ Baaantering With Faaashionistas? Find Out Why

Curious why a Schiaparelli-esque “sheep” popped up at New York Fashion Week? PETA’s got the answer, plus other reasons to go wool-free.

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PETA Presents are a great way to share your love and help animals. Send a personalized e-card to celebrate moms you love or any other special person in your life!

Victory! Deckers Footwear Brands Drop Alpaca Fleece After Hearing From PETA

After learning about our alpaca investigation, Deckers footwear brands—including UGG, Sanuk, and Teva—have banned alpaca fleece!

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It’s Easy to Shop Vegan on Black Friday—PETA Kids Tells You How

Shop ’til you drop and make your kids’ closets a winter wonderland this Black Friday with PETA Kids’ guide.

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Anti-Wool Spot to Haunt Viewers During ‘Walking Dead’ Finale

PETA is calling on everyone to think for themselves, not be a zombie, and shun wool in favor of soft, cozy vegan options that leave sheep in peace.

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Personal Care & Fashion

A Message to Montréal From NOIZE and PETA: Have Compassion in Fashion

Fashion brand NOIZE has teamed up with PETA for a new display in Montréal’s Eaton Centre. Together, we’re calling on shoppers to choose compassionate fashion.

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PETA India Exposes the Blood-Soaked Battleground at Mumbai Slaughterhouse

This slaughterhouse will make your blood run cold. Find out how you may be unknowingly supporting places like this.

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The PETA Shop: Apparel, Accessories, and More!

Watch PETA Transform the Lives of These Starving Sheep Kept at a Convenience Store

Starving and isolated, mother sheep Camellia and her baby needed help. Watch what happened after PETA rescued them.

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This Industry Is Trying to Pull the Wool Over Consumers’ Eyes—See for Yourself

How much do you know about the lives—and the deaths—of sheep used for clothing? PETA Australia’s new site sets the record straight.

Take Action © iStock.com/pelooyen

PETA and Crayola Release ‘Little Animal Rights Activist’s First Paint-Throwing Kit’ so Kids Can Make Activism a Blast

Ready, aim, fire! PETA and Crayola teamed up to bring you the Little Animal Rights Activist’s First Paint-Throwing Kit. It’s a blast!

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Friends, Not Fabric! Parents, Check Out PETA Kids’ Free Coloring Activity

Are you looking for ways to encourage kids to be kind to sheep, cows, snakes, and other animals whose skin is stolen to make clothes and accessories? Check out this free coloring sheet.

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PETA’s ‘We’re Not Sweaters’ Ads Promote #WoolFreeWinter

Sheep called—they want their coats back. See how PETA’s making headlines with our #WoolFreeWinter campaign!

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Save 200 Animals Every Year by Going Vegan

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind