UGG Drops Humane-Washing Claims After PETA Sends Cease and Desist

PETA sent UGG a cease-and-desist letter over misleading claims the retailer has made about the treatment of animals used for wool and down.

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What the Cashmere Industry Does to Goats Will Make Your Hair Stand on End

After learning what the cashmere industry does to gentle goats, you’ll be tearing your own hair out in frustration. London Fashion Week crowds got a front row seat to see for themselves.

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Pumpkin Spice Latte Season Is Hiding Something Rotten

A cheeky video from PETA reveals how to make the most of pumpkin spice latte season.

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2023 NYFW: PETA Protesters Confront Coach and Michael Kors to Demand Cruelty-Free Clothing

During 2023 New York Fashion Week, PETA confronted Coach and Michael Kors with sensational, unforgettable demonstrations.

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5 of the Top Animal Exploiters PETA Has Shut Down

Why isn’t PETA shut down? We wish we were—as it would mean that we had met our goal and that animals are no longer being exploited for human desires.

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Celebrate the Holidays With a PETA Present!

8 Celebs Watched What the Wool Industry Does to Animals—Here’s How It Went

Watching celebrities react to undercover footage from the wool industry may have you taking a second look at clothing labels.

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Think You Know Everything About Vegan Fashion? Take Our Quiz to Find Out!

You won’t look at a pair of gloves the same way again after you take this quiz. Can you get more than three questions correct?

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Passionate About the Planet? Then Don’t Miss This New PETA Ad for Earth Day

A fan of Earth Day but stuck on how to contribute? PETA’s witty ad ending with “or put a cork in it” will have you laughing and learning how to help the planet.

Take Action Woman: © iStock.com/Livingpix | Globe: © iStock.com/titoOnz

There’s Something Rotten at Red River Farm—Will You Dare to Sing Along?

Harry Potter actor and vegan Jessie Cave and a group of singing “animals” put on a show you’re not likely to forget.

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A PETA ‘Sheep’ Baaantering With Faaashionistas? Find Out Why

Curious why a Schiaparelli-esque “sheep” popped up at New York Fashion Week? PETA’s got the answer, plus other reasons to go wool-free.

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Save 200 Animals Every Year by Going Vegan

Victory! Deckers Footwear Brands Drop Alpaca Fleece After Hearing From PETA

After learning about our alpaca investigation, Deckers footwear brands—including UGG, Sanuk, and Teva—have banned alpaca fleece!

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It’s Easy to Shop Vegan on Black Friday—PETA Kids Tells You How

Shop ’til you drop and make your kids’ closets a winter wonderland this Black Friday with PETA Kids’ guide.

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Anti-Wool Spot to Haunt Viewers During ‘Walking Dead’ Finale

PETA is calling on everyone to think for themselves, not be a zombie, and shun wool in favor of soft, cozy vegan options that leave sheep in peace.

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Personal Care & Fashion

A Message to Montréal From NOIZE and PETA: Have Compassion in Fashion

Fashion brand NOIZE has teamed up with PETA for a new display in Montréal’s Eaton Centre. Together, we’re calling on shoppers to choose compassionate fashion.

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PETA India Exposes the Blood-Soaked Battleground at Mumbai Slaughterhouse

This slaughterhouse will make your blood run cold. Find out how you may be unknowingly supporting places like this.

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PETA’s Milestones for Animals: 1980 to Now

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind