This Industry Is Trying to Pull the Wool Over Consumers’ Eyes—See for Yourself

© iStock.com/pelooyen

How much do you know about the lives—and the deaths—of sheep used for clothing? PETA Australia’s new site sets the record straight.

Take Action

PETA and Crayola Release ‘Little Animal Rights Activist’s First Paint-Throwing Kit’ so Kids Can Make Activism a Blast

Ready, aim, fire! PETA and Crayola teamed up to bring you the Little Animal Rights Activist’s First Paint-Throwing Kit. It’s a blast!

Take Action

Friends, Not Fabric! Parents, Check Out PETA Kids’ Free Coloring Activity

Are you looking for ways to encourage kids to be kind to sheep, cows, snakes, and other animals whose skin is stolen to make clothes and accessories? Check out this free coloring sheet.

Take Action

PETA Places ‘We’re Not Sweaters’ Ads to Promote #WoolFreeWinter

Sheep called—they want their coats back. See how PETA’s making headlines with our #WoolFreeWinter campaign!

Take Action

Looking for a One-Stop Shop for Presents? Check Out PETA’s Gifts!

From sweaters and sweets to your cat’s new favorite toy, beat the crowd and stock up on the PETA Shop’s exclusive holiday gifts. 

Take Action

Bigotry begins when categories such as race, age, gender, disability, sexual orientation, or species are used to justify discrimination.

Personal Care & Fashion

Human Skin Is In: Check Out PETA’s Killer Collection at Urban Outraged

Urban Outraged is a killer shopping experience by PETA that brings new meaning to the question “Who are you wearing?”

Take Action

‘Ewe’ Can Do Better! Australian Model Joins PETA in Push for Wool-Free Fall

A “cheeky” new ad with Stefania Ferrario is popping up in New York to encourage consumers to cross wool off their fall shopping lists. Watch her exclusive interview with PETA Australia.

Take Action

PETA to Question Allbirds’ ‘Humane’ Claims at Retailer’s First-Ever Annual Meeting

Every pair of Allbirds sneakers represents misery and death for gentle sheep, yet the company is duping customers with bogus “humane” claims.

Take Action

Greta Thunberg Under Fire for Wearing Wool in ‘Vogue’ Cover Article—PETA Says Hang Tight!

Greta Thunberg’s Vogue Scandinavia article in which she’s photographed in wool is a key example of the deliberate deception that is humane washing.

Take Action © Amy Lieberman Faliks

PETA Honors Prince and Promotes Vegan Wool in New PSA

PETA is honoring Prince on what would have been his 63rd birthday by sharing his anti-wool message with those who need to hear it most: the fashion industry.

Take Action

The PETA Shop: Apparel, Accessories, and More!

Growing Up on a Sheep Farm Made This PETA Staffer Go Wool-Free

The friendships Sara Britt made with sheep on a New South Wales farm came at a cost: seeing firsthand how the wool industry betrays these gentle animals.

Take Action

The Connection Between the Suez Canal Blockage and Animals Stuck on Ships

Everyone’s talking about the cargo ship that was stuck in the Suez Canal—but what about the animals trapped on live-export ships? They deserve freedom, too.

Take Action

Keep Urban Outfitters on the Hook for Using Leather, Wool, and Down

Join Students Opposing Speciesism in using hanger tags to show Urban Outfitters the true cost of animal-derived clothing.

Take Action

Students: Your Art Can Help Us ‘Stick It’ to Urban Outfitters!

Are you a student who loves to get creative for animal rights? Submit a design for Students Opposing Speciesism’s next sticker and help end Urban Outfitters’ sale of clothing made from materials that were stolen from animals.

Take Action

PETA’s ‘Pants on Fire’ Awards—10 Companies That Deceive Consumers

These companies are master manipulators, but PETA’s turning up the heat on each and every one of them with this year’s “Liar, Liar, Pants on Fire” Awards.

Take Action

Save 200 Animals Every Year by Going Vegan

Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you are agreeing to our collection, storage, use, and disclosure of your personal info in accordance with our privacy policy as well as to receiving e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind