Alicia Silverstone and PETA Work Toward a #WoolFreeWinter

Sheep: © | Hat: © | Bench: ©Roza/

Actor Alicia Silverstone has detailed the cruelty of the wool industry in a new radio ad for PETA. See how you can help push for a #WoolFreeWinter.

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Looking for a One-Stop Shop for Presents? Check Out PETA’s Gifts!

From sweaters and sweets to your cat’s new favorite toy, beat the crowd and stock up on the PETA Shop’s exclusive holiday gifts. 

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Personal Care & Fashion

Human Skin Is In: Check Out PETA’s Killer Collection at Urban Outraged

Urban Outraged is a killer shopping experience by PETA that brings new meaning to the question “Who are you wearing?”

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‘Ewe’ Can Do Better! Australian Model Joins PETA in Push for Wool-Free Fall

A “cheeky” new ad with Stefania Ferrario is popping up in New York to encourage consumers to cross wool off their fall shopping lists. Watch her exclusive interview with PETA Australia.

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Allbirds’ New Shareholder Wants It to Live Up to the ‘Sustainable’ Reputation It Claims to Have

Every wool Allbirds shoe represents a sheep who may have been kicked, punched, or left in a pool of their own blood on a shearing shed floor. Join PETA, its new shareholder, in taking action!

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Bigotry begins when categories such as race, age, gender, disability, sexual orientation, or species are used to justify discrimination.

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Greta Thunberg Under Fire for Wearing Wool in ‘Vogue’ Cover Article—PETA Says Hang Tight!

© Amy Lieberman Faliks

Greta Thunberg’s Vogue Scandinavia article in which she’s photographed in wool is a key example of the deliberate deception that is humane washing.

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PETA Honors Prince and Promotes Vegan Wool in New PSA

PETA is honoring Prince on what would have been his 63rd birthday by sharing his anti-wool message with those who need to hear it most: the fashion industry.

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Growing Up on a Sheep Farm Made This PETA Staffer Go Wool-Free

The friendships Sara Britt made with sheep on a New South Wales farm came at a cost: seeing firsthand how the wool industry betrays these gentle animals.

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The Connection Between the Suez Canal Blockage and Animals Stuck on Ships

Everyone’s talking about the cargo ship that was stuck in the Suez Canal—but what about the animals trapped on live-export ships? They deserve freedom, too.

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Keep Urban Outfitters on the Hook for Using Leather, Wool, and Down

Join Students Opposing Speciesism in using hanger tags to show Urban Outfitters the true cost of animal-derived clothing.

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The PETA Shop: Apparel, Accessories, and More!

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Students: Your Art Can Help Us ‘Stick It’ to Urban Outfitters!

Are you a student who loves to get creative for animal rights? Submit a design for Students Opposing Speciesism’s next sticker and help end Urban Outfitters’ sale of clothing made from materials that were stolen from animals.

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PETA’s ‘Pants on Fire’ Awards—10 Companies That Deceive Consumers

These companies are master manipulators, but PETA’s turning up the heat on each and every one of them with this year’s “Liar, Liar, Pants on Fire” Awards.

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Hark! PETA Carolers in Ugly Sweaters Sing to End Sheep Suffering

Hear PETA supporters sing—wearing wool is such a cruel thing! Carolers donned ugly sweaters to serenade passersby with an urgent message to shop vegan this holiday season.

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VICTORY! ascena retail Bans Alpaca After Talks With PETA

After communication with PETA, ascena retail has promised to stop sourcing alpaca and ban the material in all future collections. Ann Taylor and LOFT are finally going alpaca-free!

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Local Activists Lead Charge to Win Over Winners—TJX-Owned Companies Are All Finally Fur-Free!

The TJX-owned Canadian department store chain Winners has just banned fur, scoring a major win for animals in the fur industry.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind