Greta Thunberg Under Fire for Wearing Wool in ‘Vogue’ Cover Article—PETA Says Hang Tight!

© Amy Lieberman Faliks

Greta Thunberg’s Vogue Scandinavia article in which she’s photographed in wool is a key example of the deliberate deception that is humane washing.

Take Action

PETA Honors Prince and Promotes Vegan Wool in New PSA

PETA is honoring Prince on what would have been his 63rd birthday by sharing his anti-wool message with those who need to hear it most: the fashion industry.

Take Action

Growing Up on a Sheep Farm Made This PETA Staffer Go Wool-Free

The friendships Sara Britt made with sheep on a New South Wales farm came at a cost: seeing firsthand how the wool industry betrays these gentle animals.

Take Action

The Connection Between the Suez Canal Blockage and Animals Stuck on Ships

Everyone’s talking about the cargo ship that was stuck in the Suez Canal—but what about the animals trapped on live-export ships? They deserve freedom, too.

Take Action

Keep Urban Outfitters on the Hook for Using Leather, Wool, and Down

Join Students Opposing Speciesism in using hanger tags to show Urban Outfitters the true cost of animal-derived clothing.

Take Action

Bigotry begins when categories such as race, age, gender, disability, sexual orientation, or species are used to justify discrimination.

Join the Movement

Students: Your Art Can Help Us ‘Stick It’ to Urban Outfitters!

Are you a student who loves to get creative for animal rights? Submit a design for Students Opposing Speciesism’s next sticker and help end Urban Outfitters’ sale of clothing made from materials that were stolen from animals.

Take Action

PETA’s ‘Pants on Fire’ Awards—10 Companies That Deceive Consumers

These companies are master manipulators, but PETA’s turning up the heat on each and every one of them with this year’s “Liar, Liar, Pants on Fire” Awards.

Take Action

Hark! PETA Carolers in Ugly Sweaters Sing to End Sheep Suffering

Hear PETA supporters sing—wearing wool is such a cruel thing! Carolers donned ugly sweaters to serenade passersby with an urgent message to shop vegan this holiday season.

Take Action

VICTORY! ascena retail Bans Alpaca After Talks With PETA

After communication with PETA, ascena retail has promised to stop sourcing alpaca and ban the material in all future collections. Ann Taylor and LOFT are finally going alpaca-free!

Take Action

Local Activists Lead Charge to Win Over Winners—TJX-Owned Companies Are All Finally Fur-Free!

The TJX-owned Canadian department store chain Winners has just banned fur, scoring a major win for animals in the fur industry.

Take Action

The PETA Shop: Apparel, Accessories, and More!

Shop Now

Closed For Cruelty: Help PETA Urge Urban Outfitters Brands to Go Animal-Free

Fashion shouldn’t be fatal. Join PETA’s bold campaign demanding that Urban Outfitters brands stop selling looks that actually kill.

Take Action

Huge News! Fashion House Valentino to Stop Using Alpaca

After viewing a PETA exposé, this luxury fashion brand has confirmed that it will “discontinue the production of garments in which [alpaca] is present by the end of 2021”!

Take Action

Why I’m Urging Anthropologie to Ditch Alpaca

Alpaca production is not just cruel to animals; it also has a surprisingly large environmental footprint.

Take Action ©

Why PETA Is Praising the World’s Third-Largest Clothing Retailer

UNIQLO banned alpaca wool after a PETA investigation revealed the wool industry’s cruelty to the animals! Find out which company still won’t show alpacas compassion.

Take Action

11 Reasons Why Sheep Hate the Wool Industry (and Why You Should, Too)

Did you know that sheep leap with excitement when they see their friends? These sheep facts will have you loathing the wool industry and saying #Never21.

Take Action

Save 200 Animals Every Year by Going Vegan

Pledge to Go Vegan

Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you are agreeing to our collection, storage, use, and disclosure of your personal info in accordance with our privacy policy as well as to receiving e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind