Victory! Deckers Footwear Brands Drop Alpaca Fleece After Hearing From PETA

After learning about our alpaca investigation, Deckers footwear brands—including UGG, Sanuk, and Teva—have banned alpaca fleece!

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It’s Easy to Shop Vegan on Black Friday—PETA Kids Tells You How

Shop ’til you drop and make your kids’ closets a winter wonderland this Black Friday with PETA Kids’ guide.

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Anti-Wool Spot to Haunt Viewers During ‘Walking Dead’ Finale

PETA is calling on everyone to think for themselves, not be a zombie, and shun wool in favor of soft, cozy vegan options that leave sheep in peace.

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Personal Care & Fashion

A Message to Montréal From NOIZE and PETA: Have Compassion in Fashion

Fashion brand NOIZE has teamed up with PETA for a new display in Montréal’s Eaton Centre. Together, we’re calling on shoppers to choose compassionate fashion.

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PETA India Exposes the Blood-Soaked Battleground at Mumbai Slaughterhouse

This slaughterhouse will make your blood run cold. Find out how you may be unknowingly supporting places like this.

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Bigotry begins when categories such as race, age, gender, disability, sexual orientation, or species are used to justify discrimination.

Watch PETA Transform the Lives of These Starving Sheep Kept at a Convenience Store

Starving and isolated, mother sheep Camellia and her baby needed help. Watch what happened after PETA rescued them.

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This Industry Is Trying to Pull the Wool Over Consumers’ Eyes—See for Yourself

How much do you know about the lives—and the deaths—of sheep used for clothing? PETA Australia’s new site sets the record straight.

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PETA and Crayola Release ‘Little Animal Rights Activist’s First Paint-Throwing Kit’ so Kids Can Make Activism a Blast

Ready, aim, fire! PETA and Crayola teamed up to bring you the Little Animal Rights Activist’s First Paint-Throwing Kit. It’s a blast!

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Friends, Not Fabric! Parents, Check Out PETA Kids’ Free Coloring Activity

Are you looking for ways to encourage kids to be kind to sheep, cows, snakes, and other animals whose skin is stolen to make clothes and accessories? Check out this free coloring sheet.

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PETA’s ‘We’re Not Sweaters’ Ads Promote #WoolFreeWinter

Sheep called—they want their coats back. See how PETA’s making headlines with our #WoolFreeWinter campaign!

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The PETA Shop: Apparel, Accessories, and More!

Looking for a One-Stop Shop for Presents? Check Out PETA’s Gifts!

From sweaters and sweets to your cat’s new favorite toy, beat the crowd and stock up on the PETA Shop’s exclusive holiday gifts. 

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Personal Care & Fashion

Human Skin Is In: Check Out PETA’s Killer Collection at Urban Outraged

Urban Outraged is a killer shopping experience by PETA that brings new meaning to the question “Who are you wearing?”

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‘Ewe’ Can Do Better! Australian Model Joins PETA in Push for Wool-Free Fall

A “cheeky” new ad with Stefania Ferrario is popping up in New York to encourage consumers to cross wool off their fall shopping lists. Watch her exclusive interview with PETA Australia.

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PETA to Question Allbirds’ ‘Humane’ Claims at Retailer’s First-Ever Annual Meeting

Every pair of Allbirds sneakers represents misery and death for gentle sheep, yet the company is duping customers with bogus “humane” claims.

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Greta Thunberg Under Fire for Wearing Wool in ‘Vogue’ Cover Article—PETA Says Hang Tight!

Greta Thunberg’s Vogue Scandinavia article in which she’s photographed in wool is a key example of the deliberate deception that is humane washing.

Take Action © Amy Lieberman Faliks

Save 200 Animals Every Year by Going Vegan

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind