Hair-Pulling Hurts: Do You Know Angora, Down, and Cashmere?
Hair-Pulling Hurts: Do You Know Angora, Down, and Cashmere?

No one likes having their hair ripped out, but for animals used for down, angora, and cashmere, the painful stripping of their hair or feathers is a constant and scream-worthy experience.

64% of Americans Don’t Know the Answer to This Question
64% of Americans Don’t Know the Answer to This Question

There’s an easy way to help sheep in your everyday life—and a new poll reveals 70% of U.S. adults are willing to do it.

Celebrate Plant Wool Month: Have Kindness Up Your Sleeve
Celebrate Plant Wool Month: Have Kindness Up Your Sleeve

From hemp to lotus, meet the vegan wools that prove style doesn’t need cruelty. Learn why Plant Wool Month matters.

© Jo-Anne McArthur / We Animals Media
World’s First-Ever Look Into a New Zealand Sheep Slaughterhouse
World’s First-Ever Look Into a New Zealand Sheep Slaughterhouse

No matter if the label says “ethical” or not, sheep in the wool industry end up at the same slaughterhouses. Watch and take action!

Don’t Settle for Sheep Abuse in ‘Catan’—You Can Play the Vegan Way
Don’t Settle for Sheep Abuse in ‘Catan’—You Can Play the Vegan Way

PETA is stacking your Catan deck in the animals’ favor. Find out how you can create a thriving vegan civilization in your favorite strategy game.

PETA’s Super Sweet New Video Features ‘Chicago Med’ Star Torrey DeVitto and Her Rescued Goats—Here’s Her Message for Shoppers
PETA’s Super Sweet New Video Features ‘Chicago Med’ Star Torrey DeVitto and Her Rescued Goats—Here’s Her Message for Shoppers

Actor, new mom, and rescued goat guardian Torrey DeVitto has a message for shoppers. Watch her new video with PETA!

Brad Pitt’s Company, ‘God’s True Cashmere,’ Removes Misleading Claims Following Cease and Desist From PETA
Brad Pitt’s Company, ‘God’s True Cashmere,’ Removes Misleading Claims Following Cease and Desist From PETA

It seems that Brad Pitt and his clothing company, God’s True Cashmere, have some repenting to do. Find out why PETA sent the actor a cease and desist letter.

© StarMaxInc.com
‘Shear’ Defiance: Why PETA’s New Statue Will Make You BAAck Away From Wool
‘Shear’ Defiance: Why PETA’s New Statue Will Make You BAAck Away From Wool

San Angelo, once known as the “Wool Capital of the World,” has already displayed 110 sheep statues, none of which tell the sheep’s side of the story. PETA decided to change that.

PETA’s 2024 Vegan Homeware Awards
PETA’s 2024 Vegan Homeware Awards

Thanks to these award-winning brands, the homeware industry is changing, helping us move toward a kinder, more sustainable future.

‘Sheep Can’t Fight for Sheep’s Rights’: PETA’s Incendiary New Campaign Targets Fashion Schools and Consumers
‘Sheep Can’t Fight for Sheep’s Rights’: PETA’s Incendiary New Campaign Targets Fashion Schools and Consumers

The future of fashion is animal-free. Here’s what PETA is doing to get the message across in time for New York Fashion Week.

UGG Drops Humane-Washing Claims After PETA Sends Cease and Desist
UGG Drops Humane-Washing Claims After PETA Sends Cease and Desist

PETA sent UGG a cease-and-desist letter over misleading claims the retailer has made about the treatment of animals used for wool and down.

What the Cashmere Industry Does to Goats Will Make Your Hair Stand on End
What the Cashmere Industry Does to Goats Will Make Your Hair Stand on End

After learning what the cashmere industry does to gentle goats, you’ll be tearing your own hair out in frustration. London Fashion Week crowds got a front row seat to see for themselves.

Pumpkin Spice Latte Season Is Hiding Something Rotten
Pumpkin Spice Latte Season Is Hiding Something Rotten

A cheeky video from PETA reveals how to make the most of pumpkin spice latte season.

2023 NYFW: PETA Protesters Confront Coach and Michael Kors to Demand Cruelty-Free Clothing
2023 NYFW: PETA Protesters Confront Coach and Michael Kors to Demand Cruelty-Free Clothing

During 2023 New York Fashion Week, PETA confronted Coach and Michael Kors with sensational, unforgettable demonstrations.

5 of the Top Animal Exploiters PETA Has Shut Down
5 of the Top Animal Exploiters PETA Has Shut Down

Why isn’t PETA shut down? We wish we were—as it would mean that we had met our goal and that animals are no longer being exploited for human desires.

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