Yup, it’s about as dumb as it sounds. Apparently the World Wildlife Fund’s German affiliate has accepted 225,000 Euros for its fish conservation campaign that was raised by Unilever through the sale of fish sticks. I’ll spare you the letter we wrote them, since it feels like I’ve been putting a lot of letters on the blog lately, but the gist of it is that the WWF needs to send this blood money right back where it came from. As our letter points out,
“Selling fish sticks to raise money for fish conservation is like selling poodle burgers to raise money for a dog shelter.”
That pretty much sums it up. Come on now, WWF. I know you guys can do better than that.