Victory! Goes Fur-Free!

Published by PETA.

We at PETA have long loved for its amazing selection of leather-free shoes. In fact, we recently ranked the number one best vegan shoe retailer. So needless to say, when we found out that was selling lots of fur products, we were none too pleased.

Back in August, we wrote to the company about this, urging it to adopt a fur-free policy. At the time, the company said that it would look into the issue to gauge people’s thoughts on it. So, to help speed that process up, we launched an online marketing campaign, getting members of the public to write to’s CEO and urge him to send the pelts packing—and more than 11,000 of you did! The campaign became totally viral and social networking played a huge part—many people posted tweets on Twitter, passed around our petition on Facebook, and much more.

I mean, seriously, is this the first campaign in history ever to be won by tweeting and the slick use of other online tools? It’s pretty exciting if you ask me—and also pretty novel! We are paving the way of the future, my friends.

Well, it seems that got the message that people hate fur, because yesterday, the company officially adopted a permanent policy never to sell any products containing the fur of an animal!

Thank you SO much, all you fantastic online activists, for helping—and thank you,, for making the kind decision to forgo fur now and in the future. This will help spare countless minks, rabbits, foxes, and other animals all the horrors of fur farming and trapping, such as being electrocuted, bludgeoned, and skinned alive.

Now that we’re all rightfully pumped up about this exciting victory, we’ve decided to take on a new campaign—because, well, we can’t be stopped! Please join us in asking to follow’s lead and go fur-free. For those who want to learn more about the issue and find other ways to help, please visit and be sure to check out our compassionate clothing guide here.

Written by Christine Doré

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind