We at PETA have long loved Zappos.com for its amazing selection of leather-free shoes. In fact, we recently ranked Zappos.com the number one best vegan shoe retailer. So needless to say, when we found out that Zappos.com was selling lots of fur products, we were none too pleased.
Back in August, we wrote to the company about this, urging it to adopt a fur-free policy. At the time, the company said that it would look into the issue to gauge people’s thoughts on it. So, to help speed that process up, we launched an online marketing campaign, getting members of the public to write to Zappos.com’s CEO and urge him to send the pelts packing—and more than 11,000 of you did! The campaign became totally viral and social networking played a huge part—many people posted tweets on Twitter, passed around our petition on Facebook, and much more.
I mean, seriously, is this the first campaign in history ever to be won by tweeting and the slick use of other online tools? It’s pretty exciting if you ask me—and also pretty novel! We are paving the way of the future, my friends.
Well, it seems that Zappos.com got the message that people hate fur, because yesterday, the company officially adopted a permanent policy never to sell any products containing the fur of an animal!
Thank you SO much, all you fantastic online activists, for helping—and thank you, Zappos.com, for making the kind decision to forgo fur now and in the future. This will help spare countless minks, rabbits, foxes, and other animals all the horrors of fur farming and trapping, such as being electrocuted, bludgeoned, and skinned alive.
Now that we’re all rightfully pumped up about this exciting victory, we’ve decided to take on a new campaign—because, well, we can’t be stopped! Please join us in asking Amazon.com to follow Zappos.com’s lead and go fur-free. For those who want to learn more about the issue and find other ways to help, please visit FurIsDead.com and be sure to check out our compassionate clothing guide here.
Written by Christine Doré