Russell Simmons Loves Our Veggies

Published by PETA.
rushcard / CC
Russell Simmons

Russell Simmons—hip-hop mogul, philanthropist, and editor-in-chief of the online social network developed by and for the hip-hop community, GlobalGrind.com—loves, loves, loves our Veggie Love Super Bowl ad, which was summarily rejected by NBC.

To help us make up for the viewers we lost by not being aired during the 2009 big Sunday game-of-all-games, GlobalGrind.com is calling on other media outlets to help us receive the more than 90 million “impressions,” or views, we were denied.

“The hip-hop community is the biggest and best branding community in the world, which is why I feel my site GlobalGrind.com has a responsibility to the community to serve,” says Russell, who has been a vegan for 9 years. “When we spread the word that corporate America is feeding us poison, the community will listen.” He adds, “Global Grind is donating media space that will give the ad at least 50 million impressions, and this is just the beginning.”

You can get in on the action, too. Make Russell and all your PETA Files friends proud by watching the ad right now, leaving a comment, and forwarding it to all your friends. And, hey, send it to your “enemies” too! You never know—they may become your friends after they see it.

You can also catch Russell in PETA President Ingrid Newkirk’s newest book One Can Make a Difference as he contributed an essay, along with other compassionate celebrities. Click here for more information.

Written by Christine Doré

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind