PETA Warns Baton Rouge: ‘You Are What You Eat’

Published by Michelle Kretzer.

According to the annual “F as in Fat” report released by the Trust for America’s Health and the Robert Wood Johnson Foundation, nearly 35 percent of people in Louisiana have a body mass index above 30, making it the country’s fattest state. That’s a pretty hefty problem, so PETA came up with a proposal to help Louisianans be a little more saintly to their waistlines and animals. We’re scoping out spots to put up this billboard around Baton Rouge:

(Stomach: © Jacobson | Pig snout: ©

Vegans weigh an average of 18 percent less than meat-eaters, and they are less prone to heart disease, diabetes, and cancer. I’d call that a good reason for Louisianans to cry “wee, wee, wee” all the way to the produce aisle.

If you haven’t gotten your vegan starter kit yet, we’ll send you one for free—no pictures of your body made up to resemble an animal required—or you can check out how to go vegan right here.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind