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Not to brag or anything, but guess which organization near and dear to your hearts is a “Genius”? If you said PETA, you’re right—at least according to L2, a think tank for digital innovation, which ranked PETA number one among advocacy groups and number three overall in their first annual Digital IQ Index® for the Public Sector. In fact, PETA was the only advocacy group to earn the “Genius” designation for digital competence (i.e., inspiring action via Facebook, YouTube, unique Web features such as peta2’s Trollsen Twins site, etc.), earning a slot above the U.S. Army, and just below NASA and the White House!
Written by Jeff Mackey