PETA Chalks California Pizza Kitchen Sidewalk With Anti-Dehorning Message

Published by PETA.

Move over, Michelangelo. When PETA members heard that a San Diego jury acquitted a man who had been prosecuted for chalking a sidewalk, they figured they’d try their hand at some protest art.

The chalk-wielding gang descended on California Pizza Kitchen in La Jolla, California, and “decorated” the sidewalk with a colorful message calling on the company to require its cheese suppliers to phase out dehorning, a painful process in which calves’ sensitive horn tissue is burned off with a hot iron or caustic paste. They say an image is worth a thousand words, and California Pizza Kitchen customers got the message loud and clear.

You can help: Please write to California Pizza Kitchen and urge the company to require its cheese suppliers to end the practice of dehorning.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind