Offset Al Gore!

Published by PETA.

Here’s how this works: By neglecting to address the number one cause of global warming, Al Gore—as one of the world’s most prominent environmental advocates—is arguably doing a fair bit of damage to his cause. So if he’s not going to set an example by boycotting the industry that generates 40 percent more greenhouse-gas emissions than all the cars, trucks, ships, and planes in the world combined … well, somebody needs to pick up the slack.

Which is where comes in. Visitors to the site can learn the full extent of the meat industry’s role in causing global warming, and actually do something to help stem the tide by taking a pledge to go vegetarian for 30 days. That’s enough time to prevent the release of more than 270 pounds of carbon dioxide into the Earth’s atmosphere, and a more effective way of combating pollution than giving up driving every weekday for the same amount of time. As PETA VP Bruce Friedrich puts it:

“Visitors to can undo some of the damage that Al Gore is doing to the environment every time he sits down to a steak. Mr. Gore’s own addiction to meat is adding to the very crisis he’s devoting his life to stopping.”

Anyway, check out the site, take the pledge (if you haven’t already), and let me know what you think of the campaign. We’re big admirers of Al Gore’s work here, but it really seems like the guy is doing his own cause a serious disservice by avoiding the single most important issue facing the environment today.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind