New Radiohead Album!

Published by PETA.

I get to write about this because Thom Yorke, in addition to fronting the greatest band in the history of the world, is an ethical vegan. So take note — go vegan and your band could be the next Radiohead (there may be a few steps in between.)

Anyway, in case you missed it, the amazing new Radiohead album came out yesterday, and their innovative approach to releasing it (you can download it for any price you care to pay for it on their website) has people in the Marketing world talking up a storm, (and a few record industry execs getting pretty nervous). Maybe there is something to the theory that vegetarians are smarter . . .

I’ve been annoying my colleagues all day talking about this album, so I’ll let the subject go for the time being and leave you with this excerpt from a video that Thom Yorke made a while back to encourage young people to think critically about the ethics of what they’re consuming. You can download the whole documentary that this was a part of here.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind