Joanna Krupa’s Newest ‘Angel’ Ad: Holy Smokes!

Published by PETA.

Or, rather, holy smokin’

If Joanna Krupa’s previously released ad about animal adoptions somehow escaped anyone’s attention, today the supermodel and Dancing With the Stars alum joined PETA for a protest outside a Los Angeles pet store to reveal the racier version of her compassionate message.


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Joanna is taking action against pet shops and puppy mills that cash in by selling animals. Not only did she pose for several sultry ads with a bevy of rescued dogs and participate in the protest today, she also did a behind-the-scenes interview for us and discussed the ad yesterday during an appearance on Lopez Tonight, where George Lopez called her new ad “the hottest photo in the history of animal cruelty prevention.”

Joanna aims to urge all future companion animal guardians to adopt animals from shelters, where millions of animals wait for their forever homes. She says, “[T]hey’re in these little tiny cages, and all they’re doing is breeding their whole life. It makes me so angry that our government doesn’t do anything about it. So I am!” No matter if a person is determined to get a puppy or bent on a purebred (or even a purebred puppy!), there’s no excuse to buy a puppy or a kitten from a pet store or breeder. Ever. Period.

Written by Karin Bennett

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind