Earlier this week, Israeli Prime Minister Benjamin Netanyahu ignited controversy when he made a speech in which he ostensibly endorsed Palestinian statehood. Unfortunately, the speech didn’t go over so well with the Palestinians, who decried it as an empty offer because of the strings he attached to his endorsement.
While Palestinians and Israelis can’t seem to agree on where to draw the (geographic) line, we thought the time had come to remind them that there’s one thing we can all agree on: Cruelty sucks.
That’s why we’re bringing back our “Give Peas a Chance” ad, which we had previously proposed placing along both sides of the barriers that run through the West Bank and the Gaza Strip. This time, we’ve turned it into a billboard that we will be trying to place throughout the region.
Wish us luck! After all, hummus is a universal symbol of peace, right? No? Hmmm, I could swear I read that somewhere.
Written by Alisa Mullins