Controversial ‘Save the Whales’ Billboard Swap

Published by PETA.

Our controversial “Save the Whales” billboard caused quite a stir after it was erected in Jacksonville, Florida. Now it’s being replaced with the following billboard:


Gone Billboard


Ever since placing our original ad, which showed a woman whose “blubber” was spilling out of her swimsuit, we’ve been inundated with calls and e-mails of support from people who want to take our 30-day Pledge to Be Veg. Oregon mom-of-six Ali Bond-Smith is one of the many motivated people, and here’s what she has to say:

Many feel the billboards were cruel to the obese and uncalled for on PETA’s part. I think what happens in the lives of ‘meat animals’ is cruel. … I’m ready to take your 30-day no-meat challenge. … I’d be willing to weigh in before and after a month of no meat and indeed see if losing the meat has helped me begin to lose the blubber.

Since it has been proved that vegetarians weigh about 10 to 20 pounds less than meat eaters do and that a vegetarian diet can lower your risk of heart disease, diabetes, cancer, and a slew of other ailments, Ali’s going to make an enormous impact on her health, as well as on the lives of animals.

We can’t wait to be there with her each step of the way.

Stay tuned for updates on Ali’s progress. In the meantime, those of you who would like to follow Ali’s lead can take our 30-day Pledge to Be Veg now. Please also try out these low-fat vegetarian recipes and contact us for support and guidance.

Written by Alisa Mullins

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind