Controversial Fish Billboard Rejected

Published by PETA.

I just got word from our media department that PETA’s latest billboard, which shows a patient in a Japanese hospital who suffered brain damage from mercury that was traced to contaminated fish, along with the tagline “Extreme Case of Mercury Poisoning: How Much Is in Your Fish?” was banned in Providence by all three of the city’s outdoor advertisers. CBS Outdoor Mall sent PETA the following rejection note: “We won’t take anything from PETA that depicts cruelty to animals, blood, disabled children, etc.” That certainly rules out a few of our billboards. The purpose of this particular ad was to warn consumers about the tragic consequences of mercury poisoning from eating fish and direct readers to a website where they can learn some of the following disturbing information:

  • Government studies show that eating just one can of tuna per week can increase a person’s mercury level to 30 percent above levels considered safe.
  • Mercury is known to cause severe health problems for humans, including brain damage, memory loss, tremors, and damage to a developing fetus.

Feel free to let me know what you think of this one.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind