CBS Advocating for Super Bowl Advocacy Ads

Published by PETA.

With the Super Bowl fast approaching, all eyes are on CBS and its plans to run an anti-abortion ad featuring college-football-star-to-watch Tim Tebow, sponsored by Focus on the Family. “We have for some time moderated our approach to advocacy submissions after it became apparent that our stance did not reflect public sentiment or industry norms on the issue,” said CBS spokesperson Dana McClintock—the same woman who cited the network’s “general policy against airing advocacy advertisements” when CBS refused to air our “Pizza Delivery” ad in 2004.


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Apparently, the times are a-changin’, and we’re left asking a question: Do CBS’ actions herald an era in which our provocative spots will see airtime? We hope so! But for now, as the advertising debate rages on, we’re happy taking a trip down memory lane. Over at Too Hot for TV headquarters, we’ve collected all our past banned commercials. Remember last year when NBC nixed our scintillating “Veggie Love” Super Bowl ad—and it went on to become a viral phenomenon? Well, that’s only the tip of the infotainment iceberg, which includes all the classics—from “Milk Gone Wild” to Joaquin Phoenix’s Thanksgiving PSA.

Here’s to next year: the year we’ll (hopefully) make it onto a list of top 10 Super Bowl commercials that actually aired.

Written by Logan Scherer

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind