Baskin Robbins Heir Wants California to Stop Misleading Consumers About Cows

Published by PETA.
portlandvegfest / CC
John Robbins

A couple of months ago, we filed a complaint with the Federal Trade Commission (FTC) urging it to make the California Milk Advisory Board (CMAB) stop misleading consumers about the way cows on dairy farms are treated. Now, John Robbins—son of the founder of the Baskin-Robbins ice cream empire and the Pulitzer Prize–nominated author of Food Revolution—has written a letter to the FTC in support of our complaint.

“As the only son of the founder of the Baskin-Robbins ice cream empire, I was groomed from an early age to take over the family business. However, once I became aware of the tremendous suffering of cows on dairy farms, the suffering of their calves, and the devastating impact that dairy production has on the environment, I instead committed myself to working for a more compassionate and environmentally responsible world,” writes Robbins, whose decision to put his father’s legacy to a compassionate cause has inspired many to ditch the pus for good.

Cows in the dairy industry do not typically wander along in green pastures like the Happy Cows ads would have consumers believe. The reality for cows who are forced to produce milk for human consumption is that most are crammed into huge sheds, where they wallow in mud and feces. They are forcefully impregnated again and again only to have their babies ripped away from them shortly after birth so that their milk—which is meant for their children—can be sold in supermarkets.

Tons of people have already taken action to help cows suffering on dairy farms—won’t you do the same?

Thank you soy much!

Written by Logan Scherer

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind