Xero Pulls Ad Featuring Dyed Dog and Pledges Not to Show Any Animals With Dyed Fur Again

After hearing from PETA that animals suffer when they’re used in television and film productions, Xero—a global small-business accounting software company—made the kind and business-savvy decision to pull an ad that featured a dog who’d been dyed purple. The company also committed to not using animals in future promotional materials—with the exception of animal companions of its small-business clients—and not to show any animals with dyed fur again.