January 2010
After more than two years of private discussions with PETA, Japan’s ITO EN, Ltd – the world’s largest green-tea manufacturer, with more than $3 billion in annual global sales – has instituted a new policy prohibiting all animal testing. The company had previously conducted and funded painful and deadly experiments on animals that involved surgical mutilation and simulated drowning, among other procedures.
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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”
— Ingrid Newkirk, PETA Founder and co-author of Animalkind
