After discussions with PETA and Taiwan-based Kindness to Animals, Vitalon Foods Group—the third-largest health food company in Taiwan and maker of Super Supau, Taiwan’s best-selling brand of sports drink—banned animal tests not explicitly required by law. From 2005 to 2019, Vitalon and its subsidiary YEC Biotechnology Co. conducted or funded at least 12 laboratory experiments that involved at least 1,038 animals in attempts to justify marketing claims about the supposed human health benefits of its products.
