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  5. VICTORY: Johnson & Johnson Stops Using Animals for Sales Training After PETA Campaign!

VICTORY: Johnson & Johnson Stops Using Animals for Sales Training After PETA Campaign!

After receiving thousands of emails from PETA supporters, Johnson & Johnson (J&J)­–the multibillion-dollar manufacturer of consumer products and medical devices—banned the use of animals in deadly training sessions for sales representatives in North America effective immediately, and globally by the end of 2016. J&J’s statement was released less than 24 hours after PETA posted an online action alert asking supporters to urge the company to halt this senseless use of animals.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”

— Ingrid Newkirk, PETA Founder and co-author of Animalkind

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